But what is the reason for this change? Advertisements have changed, and some blame the media for the reason that values are not as strong. But, relation doesn't always mean causation. The ads have changed because marketing makes an effort to always appeal to the audience. They have to do what the consumers want. This, to me, makes a strong argument that the advertisements simply show the change in behavior. We can use ads to gage the change.
We could look at many factors, each as a possibility of why values have evolved. Generations are different. Some are more motivated to succeed in the work place, other generations are more family oriented. These values change because of the way each generation brings up the next generation. The other day I was discussing with some friends the idea that our generation, the people we go to school with and work with, our friends, are, well, lazy. They do the least amount of work that they can to get what they want. They do little, and complain when a situation isn't ideal because they have done nothing. Our parents, they are hard workers. We believe that this is because our parents worked so hard to give us more than they had. Their parents lived in the age of the depression. Our parents having so much to give us, and wanting to give us so much, caused much of our generation to be spoon fed. I am generalizing to make the argument. You, of course, get a mix of kids who work extremely hard, just like their parents, and those who aren't. This changes our values. The generation in which we were raised changes are view on life because our lives are so different. Values will continue to change because each era of life is so different.
Other factors also come into play. War, economic situations, among others.
What do you think is the most important part in the change of values?
Take a bite, tell me what you think.
